Where is your soul calling you deeper?
This is the question.
Not “What’s my next move?”
Not ”What am I missing?”
But “What is already here, just waiting to be integrated?”
Your soul is calling, and what you’re seeking isn’t outside of you. It’s what’s inside, just waiting to come forward.
If you are new to my world, this is the practice of grounding deeply into truth— beyond the roles, adaptations, and expectations we’ve learned to survive.
Self-centering is how we begin. Self-Synthesis is how we integrate.
Together they form the foundation of my work as a coach, somatic guide, and truth-teller.
sjálf means "self" in Icelandic.
Inspired by the land of duality, sjálf is my love letter to those who dare to immerse themselves in the transformative art of Self-centering.
The women I work with aren’t unhealed.
They’ve done the therapy. Learned the language. Built awareness, tools, and insight. Many of them are leaders and entreprenuers, pioneering new ways of relating, moving, and grooving in their worlds.
And yet— her body says one thing, her mind argues another, and life keeps asking her to choose anyway.
This is the quiet tension of the post-healing era:
Knowing the truth, but living split from it.
My name is Iris 👋🏻
I am the mind and mirror behind sjálf.
My work is shaped by a lifetime of integrating trauma healing, somatic practice, creative expression, and business leadership— not as separate paths but as one embodied practice.
I know what it is like to be on the never-ending healing path.
To be a lifetime learner, always taking in more knowledge, tools, courses, and insight, without experiencing the transformation that only comes from journeying inward.
sjálf goes deeper than “coming home to yourself.”
It asks what self actually means once the noise quiets and the patterns fall away.
This work is not done through force or mindset.
It begins in the body, then moves up and outward.
Human accolades:
Certified breathwork facilitator with trauma-informed somatic training
Eldest daughter, lifelong writer, truth-teller, and empath. I’ve spent 30+ years alchemizing a childhood trauma story into a rich, fulfilling path of reminding others that healing is not your life purpose
A business coach and visionary with over a decade of experience in business operations, management & marketing
Launched a successful start-up in 2016, serving as the youngest (at 25 years old), sole person of color, and only woman on the board
A degree in Communication and Anthropology, with a concentration in marketing + an obsession with Jane Austen’s Pride & Prejudice
Mother to two young daughters who continually teach me the profound wisdom of presence
Whole woman
sjálf is the intersection of all these aspects of my life and work— a space devoted to integration, internal coherence, and the reclamation of wholeness.
For women who are done collecting tools and ready to live from what they already know.
Somatics. Self-Synthesis. Soul in full expression.