 
  
Where is your soul calling you deeper?
This is the question. Not— What are my next steps? How do I move forward? What am I missing? Your soul is calling, and everything you’re longing for is just on the other side of your deepest surrender.
If you are new to my world, this is the practice of grounding deeply into truth— beyond the roles, expectations, and external noise we have been conditioned to follow.
It is coming home to your essence and aligning your life, work, and choices with the vision that lies deep beneath the surface, tucked away in your heart of hearts. Self-centering is the foundation of my work as a visionary, coach, and truth-teller.
sjálf means "self" in Icelandic.
Inspired by the land of duality, sjálf is my love letter to those who dare to immerse themselves in the transformative art of Self-centering.
When women are grounded in their fullest, deepest expression of Self, their ability to lead, create, and achieve becomes more aligned and impactful. The vision is no longer something you control. It’s what carries you forward.
If that sounds strange to you, welcome to my world.
My name is Iris, I am the visionary behind the movement and philosophy that is sjálf. I believe you are not actually your thoughts, feelings, or experiences. You are not the product of your life story. You are a soul, in a body, one that believes and loves and feels and lives in the now and in the after.
This is because your truest, inherent Self, the ‘you that you are’ is timeless. And as such, it already knows the ‘me that I am’ and the level to which our stories intertwine. How exquisite is that?
I won’t say it’s nice to meet you. We’ve already met.
- Certified breathwork facilitator with trauma-informed somatic training 
- Over a decade of experience in business management & marketing 
- Launched a successful start-up in 2016, serving as the youngest (at 25 years old), sole person of color, and only woman on the board 
- A degree in Communication and Anthropology, with a concentration in marketing + an obsession with Jane Austen’s Pride & Prejudice 
- A lifelong writer, truth-teller, and empath. I’ve spent 30+ years alchemizing a childhood trauma story into a rich, fulfilling path of reminding others that healing is not your life purpose 
- Mother to two young daughters who continually teach me the profound wisdom of presence 
- Woman. That is more than enough. 
Human accolades:
sjálf is the intersection of all these aspects of my life and work guiding awakened women into deeper, unbridled devotion to the truth of who they are and what they are here for.
 
        
        
      
    
    Somatics. Integration. Soul in full expression.
 
                       
                      